Instruct
Trained by the Best
Instruct covers the training programs of Focus. The Focus Team comprises of a collection of Industry specialists teaching on a variety of courses including water chemistry, spa operation, commercial pool operation, recreational water illness, product application, retail sales and business success.
Instore Training
The Focus Technical and Training Teams cover a broad range of instore topics. From instore water balance training to assistance with staff retail knowledge, the Focus team emphasises “a smarter not harder” model of business.
Consumer Evenings
Through Consumer Evenings, dealers are able to show why consumers need the experience of a pool professional. The nights are designed to ensure consumers follow dealers advice and encourage them to return to the store for on-going sales and support.
Online Training
Focus uniquely offers up to the minute training to the Focus Dealer Network through the internet. Once registered, dealers have access to training all year round regardless of their location.
Technical Manual
The Focus Dealer Technical Manual provides information on every product, every marketing campaign, every MSDS sheet and every technical tip that Focus have to offer. This manual is exclusive to the dealer network and is an encyclopaedia of pool and spa knowledge.
Retailing Support
It is imperative that Focus Dealers receive full retail support to ensure their business success. Through Instruct, dealers receive assistance with store layout and design, education and promotion, consumer evenings and access to a retail business specialist.
Staff Training
The Focus Training Team assists the dealer through staff training and motivational courses to excite retail staff. The online and instore courses are designed to encourage staff to excel in sales and service.
Customer Guides
Focus provides a number of easy to use guides giving consumers the basics on what to do with their pool or spa. Focus pHiX has information on the importance of cleaning the filter and algae formation. The Pool and Spa Book gives consumers more in-depth knowledge on pool and spa care. When new products are released Focus provides simple cards highlighting the product and what it is used for.
Problem Solvers
New staff may need a little extra help in solving consumer problems. Focus provides easy to follow Problem Solvers to aid in correct assessment and prescription - keeping solutions simple and accurate with minimum effort and maximum results.
