Insight

A Wide Range of Support

Insight provides access to a wealth of dealer support tools and information. From technical support by the Focus Technical Team to legislative updates the Dealer Network remain informed and connected with Insight.

The Focus Dealer Network Newsletter connects dealers bi-monthly to Focus news, technical tips and training schedules. The newsletter also gives updates on industry issues and trends.

Retail Marketing Strategies

Focus has a dedicated Retail Business Support service to support the Dealer Network with everything needed to drive business growth, support and profitability. This service includes developing advertising campaigns, flyers, advice on profitable retail set up and conducting consumer nights.

Point of Sale Material

Focus provides tools to effectively merchandise the store for increased retailer visibility. Items such as product “dump” bins, signage, posters, product shelftalkers and brochures are just some of the items provided through Insight.

Product Sales Services

Focus understand dealers need extensive support to sell products to the consumer. Insight gives in-depth retail sales training on consumer mind-set, product usage and its advantages. Focus also offers product guarantees so consumers can be assured the product sold will work as prescribed.

Inspire Conference

The Inspire Conference delivers expert retailing advice on creating better shopping experiences; motivation of staff; easy marketing ideas for massive results and recognition; and the best ways to create a “saleable” business. It is about networking and sharing ideas with other dealers and business leaders from around the country.

Legislative Updates

The national pool and spa industry is forever changing and Focus considers it vital that dealers are kept aware of any legislative changes. Insight ensures dealers are made aware early of new Australian codes or standards thereby preventing any unseen problems.

Promotions

Promotions are an ideal way to communicate product benefits to consumers. Focus offers regular national promotions to dealers on seasonal products plus individual dealer promotions through the Retail Business Support program.

Counter Displays

Counter displays help communicate product range, features and benefits to consumers. Focus has developed a number of counter displays across the chemical and equipment ranges.