Innovate
Smarter not Harder
Through the Innovate program Focus develops products and services with a difference. Innovate is about delivering “smarter not harder” in all aspects of the Focus business, the Focus Dealer Network and consumer products and marketing.
Pool Analyser
The Pool Analyser featuring Waterwatch technology makes the presentation of water analysis to the consumer simple. The report clearly marks the steps needed to ensure crystal clear sparkling water. The software is regularly updated by the development team to adapt to changes in Australian Standards and products.
Clever Packaging
Focus use clever packaging that consumers love. Innovations from Focus include 1kg portion packs within large product bags, “one use” concentrated sachets, colour coded labels, floating chlorine dispensers and square jars with built in measuring caps.
Advanced Packing Facilities
Focus Products have invested considerable funds in the latest packing facilities. This ensures consistent and accurate product that can be rapidly produced particularly in times of peak demand.
Environmental Initiative
Focus has created Waterearth, a unique environmental initiative that promotes accurate water analysis, correct water treatment and improved water conservation. This initiative is to protect our precious resources for future generations.
Deployment
The success of the Focus Dealer Network is the ability of Focus to take a product from concept to consumer. Focus has a unique number of in-house teams in place all working together to deploy innovative ideas with maximum success to the targeted market.
Online Services and Training
Through the Innovation program Focus use a revolutionary online system to deliver valuable training and legislation to the Focus Dealer Network. This training combined with interactive Q&A, feedback and electronic ordering systems, means Focus dealers have access to all the business support regardless of location.
Inspiration
Focus runs specialised training for the proprietors of Focus Dealer Network stores. Inspiring business seminars encompass guest speakers covering dynamic ideas about business management and growth strategies through to marketing and advertising for profit. Inspire seminars are also designed to include opportunities to network and liaise with industry colleagues.
